Frequently asked questions
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Ordering process
How to order a logo?
We’ve made the process of ordering a logo as easy as possible. To order a logo, click THIS link and read the information on the page. There is an order form on the page, the content and detail of which will depend on the choices you make on the form. We recommend that you think through your needs as carefully as possible before filling in the form. Think about why you need a logo; where you will use the logo; who is your target audience that the logo needs to appeal to most; what style you like for yourself, etc. You will also find boxes to answer these questions.
After filling in the fields of the form, you can click on a button that will take you to a tab where you can check what you have entered. Then proceed to the payment page and pay for your order as you would for any other item you purchase from the e-shop. Once the payment has been credited to our account, we will process your order!
How much does a logo design cost?
We offer a new logo design service for the price of 95€ per logo. In case we adapt and further develop an existing logo, the price is 85€. We offer a logo vectorisation service at a price of 55€.
As we are not subject to VAT, no VAT is added to the price. The price of the logo design includes different file formats that can be used in print and digital media. The price also includes customisation of the first version according to customer feedback. The price does not include a logo- or style book and business card design.
How long does it take to design a logo?
Once your order has been confirmed and payment has been received, we will email you the logo within 2-7 working days. If you wish to make any changes to the logo, these will be added to the working time depending on the situation.
Is the logo unique?
We will do our best to ensure that the logo we create is as unique and personal as possible. To this end, we follow as closely as possible the input data provided by the client, and before starting work we also carry out a survey of competing companies in the same field as the client, so that the logo we create is not too similar to any of the competitors. We produce the logos ourselves and do not use generative AI.
How do I pay for my subscription?
You can pay for your order by classic bank transfer on invoice, through bank links and by credit and debit card. It is also possible to pay for your order in instalments. More detailed terms and conditions for instalments can be found on the LHV Bank website.
What if I don't like the logo?
If the client does not like the logo, we will adjust it according to the client’s feedback until the client feels that the logo is right for them. We do our best to ensure that every client gets a logo they can be proud of.
Logo technical details
What file format are the logo files in?
If the customer is happy with the logo, we will send the logo files in the following file formats:
- JPG – image format with (white) background
- PNG – Transparent background image format
- SVG – Vector file, for use e.g. on websites
- PDF – vector file, openable e.g. Openable in Adobe Illustrator, Affinity Designer, etc. vector graphics programs. Work File.
In addition, if required for a specific logo, we will also make separate versions of the logo for use on dark and light backgrounds.
In case the customer requires more specific file formats, this should be indicated in the additional information field.
Can the logo be used in print and online?
Yes, you can in any case! We design the logo so that you can use it in both. If you’ve indicated that you’d like to use the logo not only in digital but also in print media or on clothing, we’ll also pay special attention to certain details, especially legibility in very large or small formats, as well as suitability for embroidery, for example.
Logo elements
What is a good logo?
Good logo design is based on simplicity, relevance and timelessness. It doesn’t have to be complicated, use a wide range of colours and be highly detailed. Often the best choice is a simple design that focuses on the key elements and ensures instant recognition. A logo should be versatile – work in digital and print, in black and white and in different sizes. It is important to choose a symbol that reflects the company’s mission and becomes part of its identity. The typeface supports the brand style (e.g. sans-serif for modernity, serif for tradition) and the colours convey emotion (e.g. blue for confidence, red for energy). A successful logo conveys the brand message in a single look, maintaining a balance between professionalism and playfulness. It’s not an art, it’s a strategic tool to help you reach the right audience with your message.
What are the different styles of writing?
As you fill in the form, you will see the word “font” repeatedly. The font determines the shape of the characters. Font types are divided into different categories in the form. Here you will find a small description and a visual example for each category:
Serif
A serif font is one that has small “feet” at the ends of the letters. These are like little finishes that give the letters a slightly classic or traditional look. Serif type is well suited to reading longer texts in print. The use of serif gives a logo an elegant, classic and credible image.
Sans-Serif
The sans-serif typeface has a simple and modern style, without any decorative “feet“. Sans-serif is well suited for reading text on screens. The use of sans-serif gives the logo a modern, simple and clean look.
Manuscript
Handwriting or script typefaces are like handwritten or calligraphy-style letters that resemble handwriting. They are often ornate, elegant and flowing, as if they were written with a brush or pen. This type of lettering can be used when you want the text to look elegant or personal, for example. They can be used on wedding invitations, fashion or beauty brand logos, for example. Typefaces that imitate handwriting are usually not easy to read for long texts, so if you want a logo in this style, you should definitely find a supporting serif or sans-serif font for your brand for the content text.
Gothic letter
Gothic script is a style of writing that imitates the old-style pen letterforms seen in old manuscripts, republican-era books and newspapers. Our Manifesto of Independence is written in Gothic script. The use of the Gothic typeface gives the logo a historic, powerful and powerful image.
Printing machine
Typefaces inspired by printing machines can fall into either serif or sans-serif categories. In particular, they are characterised by a similar appearance to the typefaces used in printing machines. They also often emulate, for example, the imperfections in typewritten text, etc. The use of such typefaces gives a logo, for example, a certain retro image.
There are many more styles and their sub-styles, and if you are interested in one that is not listed in the drop-down menu of the order form, please write it in the additional box that opens.
How do I choose the colours for my logo?
Each colour has a character and a message to convey. You can, of course, choose a colour according to what you like best, but in this case you should also be aware of the possible undertones and associations of that colour.
Red symbolises energy, passion and urgency. It attracts attention (e.g. in the food or automotive industries) but can also evoke a sense of danger (warning signs). Culturally, it means love (in the West) or happiness (in China). Suitable for brands that want to express courage or excitement.
Orange combines red energy and yellow optimism. It is friendly, creative and attractive (e.g. in education or technology). It accentuates a sense of novelty and lightness. Culturally it is associated with, for example, Buddhist studies. Ideal for young audiences or energetic businesses. A good choice if you want to convey a positive and friendly impression.
Yellow conveys joy, warmth and optimism (e.g. solar or children’s brands). Immediately grabs attention, but overuse can be overwhelming. Can symbolise affordability and security, for example. Suitable for eateries, entertainment venues or innovation-led businesses. It is worth using in combination with a darker shade.
Green symbolises nature, growth and health. Darker shades represent stability and confidence, lighter shades freshness and ecology. Suitable for environmental, health or agricultural businesses. A good choice for brands that emphasise sustainability.
Blue is the colour of confidence, calm and professionalism . Dark blue expresses authority, while a lighter shade is soothing. Culturally, it is associated with trustworthiness worldwide. Suitable for businesses looking to create a sense of security. Blue is the most common of the logo colours, so it’s a fairly safe choice, but again it makes differentiation a little more difficult.
Purple combines the energy of red with the calm of blue, symbolising luxury, creativity and understanding. Purple is associated with royalty, while pastel shades are magical. Suitable for brands that want to express uniqueness or spirituality. Purple can be quite intense when used in excess, so as a general rule it should be used in moderation.
Pink is the colour of emotions . It is associated primarily with feminine energy, but is also great for use outside the beauty industry, for example in technology. A lighter shade symbolises tenderness and romance, while a brighter shade symbolises confidence and playfulness. Suitable for brands that want to express an engaging or innovative spirit.
Gold conveys wealth, quality and prestige. It is warm and bright, adding elegance to the logo. Associated with victory and honour. Suitable for companies selling luxury goods or premium products. Use it modestly (e.g. as an outline) to avoid showing arrogance and haughtiness. Works well with black or other darker shades.
Black expresses classic elegance, power and minimalist style. It’s versatile in the sense that, because black itself is a kind of absence of colour, the colours that go with it are particularly well enhanced. Suitable for brands that want to emphasise professionalism, tradition and strength.
Logo mark
By logo mark, we mean an icon or badge that can complement the textual part of the logo, or function completely independently. A logo mark is a rather simplified form and can even be completely abstract. It can be an image of an object that symbolises your product or business, or a combination of your company initials.
Examples of logos include Apple’s apple logo, McDonald’s yellow “M” or Amazon’s recognisable orange arrowhead under the letter “a”.
Illustration
By illustration, we mean a more detailed image that, like a sign, can either complement a textual element or act independently. For example, in the construction sector, an illustration can be a relatively realistic representation of a builder, a construction machine or a building and a mascot of a company or organisation. An illustration could also be a logo in the style of a badge, for example for a sports club or other organisation.
Examples of illustrations include famous football teams, such as. FC Barcelona or Manchester United, the logo of Pringles potato chips or the logos of US fast food chains KFC and Wendy’s. Illustrative examples include.
What is a logo book and a style book?
The logo book is a good tool for your staff, printers and partners to know exactly how your logo should be used. By style guide, we mean a more in-depth version of the logobook. Both are also good documents for you to create visual materials with a coherent style as you build your brand and develop your business. Following a clear system will have a professional impact and will increase your credibility in the eyes of your customers.
The logo book contains your logo with instructions on how to use it: what is the safety area of the logo, i.e. how much space should be left between your logo and other elements, information on the typeface used in the logo, different colour schemes with colour codes and instructions on how to use the logo in different schemes.
The style guide also contains separate examples of recommendations on the language of images, i.e. which photos should be used in corporate communications, suggestions and examples of icon or illustration styles, and a few simpler design examples. If you have also commissioned a business card design, the style guide also includes a separate chapter on this.
This document can also be further developed into a more comprehensive branding exercise. If you are interested in creating a more comprehensive brand and visual identity for your company, please contact us at ahhoi@skald.ee.
Legal information
Once the logo has been created, does the client own the copyright?
Yes, the copyright of the final version is fully owned by the client once the logo is delivered. If, for example, two working versions are created during the course of the work, one of which is to be scrapped, we own the copyright to this logo and the client is not entitled to use it. The client is free to use the logo as he sees fit. The completed logo may be displayed in our “work in progress” section. If the client does not wish their logo to be displayed there, please let us know by emailing ahhoi@skald.ee.
Other creative services
Can you also design a business card, for example, after the logo has been created?
Yes! In addition to logo design, we also offer other creative services, including. Business cards, posters, flyers, magazines, books etc. We also offer web design and web development services. When ordering a business card, you can add your logo to the order. If you wish to order a business card afterwards or if you are interested in other services, you can order them by on the basis of a quotation in accordance with the project. To do so, please send an e-mail to ahhoi@skald.ee or reply to an existing correspondence.
Do you also offer printing services?
No, we don’t offer printing services. If you would like to print our designs, please contact the printer of your choice.